Contagious Metaphor by Peta Mitchell PDF

By Peta Mitchell

ISBN-10: 1441132732

ISBN-13: 9781441132734

ISBN-10: 1472521625

ISBN-13: 9781472521620

The metaphor of contagion pervades severe discourse around the humanities, the clinical sciences, and the social sciences. it sounds as if in such phrases as 'social contagion' in psychology, 'financial contagion' in economics, 'viral advertising and marketing' in company, or even 'cultural contagion' in anthropology. within the twenty-first century, contagion, or 'thought contagion' has turn into a byword for creativity and a primary approach in which wisdom and concepts are communicated and brought up, and resonates with André Siegfried's commentary that 'there is a remarkable parallel among the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell deals an leading edge, interdisciplinary research of the metaphor of contagion and its courting to the workings of language. analyzing either metaphors of contagion and metaphor as contagion, Contagious Metaphor indicates a framework in which the emergence and sometimes epidemic-like replica of metaphor will be higher understood.

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Contagious Metaphor by Peta Mitchell


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