Download e-book for iPad: Buy It Now: Lessons from eBay by Michele White

By Michele White

ISBN-10: 0822352265

ISBN-13: 9780822352266

ISBN-10: 0822352400

ISBN-13: 9780822352402

In Buy It Now, Michele White examines eBay and its emphasis on group and social norms, revealing the cultural assumptions approximately gender, race, and sexuality which are bolstered during the web site. She indicates how tutorial texts, rule structures, and ads "configure the user," permitting eBay to point how the positioning is meant to operate whereas additionally upholding specific values and practices. White information how eBay reinforces stereotypes approximately gender and sexuality, having a look, for instance, at descriptions integrated in marriage ceremony costume listings, and the way eBay directs contributors to the "Adult basically" a part of the web site after they use the hunt phrases "gay" and "lesbian." She discloses the ways in which eBay gives you a being concerned group yet its "Black Americana" type reproduces racism via permitting ' narratives that excuse and romanticize slavery and insult African american citizens. White additionally seems to be at how individuals problem eBay's different types, principles, and values, interpreting established options of resistance by way of and dealers within the lesbian and homosexual curiosity listings. by means of reading the organizational and cultural logics found in eBay, White emphasizes how different net settings, together with craigslist, will not be as obvious, community-oriented, and empowering as they declare. She proposes equipment for discovering and reconceptualizing new media sites.

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