Seminar paper from the yr 2010 within the topic Communications - Intercultural communique, grade: 1,0, http://www.uni-jena.de/ (IWK), path: Hauptseminar Interkultur USA-Deutschland, language: English, summary: „Zum Regieren brauche ich nur Bild, Bams und Glotze“ Bundeskanzler a.D. Gerhard Schröder

The elections to the German Bundestag within the final years appeared to have proven something essentially: the election campaigns are more and more altering. Personalization and professionalization are only of the key phrases who dominate the campaigns now not at the very least because the “Media Chancellor” Gerhard Schröder gained the election in 1998. Like no chancellor sooner than him, he depended on his effect of the media and his personal acceptance, which was once continuously good forward in comparison to his social gathering. With the creation of the 1st television duels among the 2 top-candidates in German heritage of tv in 2002, many observers got here to the belief that there's a transformation of “national elections” to “chancellor elections”. the explanations for lots of analysts appear to be noticeable. one of many much-discussed is the spill-over of Americanization from German society to the politics. yet what potential the Americanization of German election campaigns and which features are available? Or have those advancements particularly to be noticeable as a modernization-process that has happened at the beginning within the usa?
The objective of the next paintings is to debate and debate those questions, and as a consequence to investigate the extent of Americanization at the foundation of the advancements in television-debates forward the German Bundestag elections.
To achieve this, the paper begins with an outline of Americanization as a cultural move method via a dialogue of the features of Americanization within the political verbal exchange. Thereafter the query of modernization or Americanization is reviewed. the second one bankruptcy examines the heritage of tv debates within the united states and Germany by means of an research. ultimately, the concluding comments will whole the work.